Clarity = Money
SALES = INCOME
SALES IS A TEAM SPORT!
Marketing Drives Sales. It Finds The Wells With Rich Fish!
The programme is designed to meet the needs of your organisation, seeking to optimise profitability and this would be a direct outcome of the sales and marketing strategies and effectiveness
WHAT YOU WILL LEARN:
- Find Your Unique Selling Point
- Understand Your Value Compared to Your Competition
- Find Out That Your Competition is Not Relevant- How Your Team Plays
- Increase Consistent Performance of Sales Team
- Create A “Marketing Driven” Culture to Always Be Closing. Elegantly.
- How and When To Use Sales Aids (e.g. PowerPoint)
- Team Selling: Managing, Performing and Sustaining
- Key Account Management
- Generating Repeat Business. Over & Over. And Over
- Selling in the new millennium
- Emerging selling modes
- Sales planning and forecasting
- Breakthrough sales negotiation
- Monitoring sales performance and growth
- Managing the customer life cycle and retention
- Interactive lectures and group discussions
- Group participation and presentation
- Games about current communication issues, such as fault reporting, customer complaints, etc.
- Simple in-class experiments and exercises i.e. role play on actual scenarios given by the team.
- The emphasis of this programme is on the applications using behavioural science (and not mere conceptual understanding)
- "Message Landed" game where participants see the effect and reception of their communication using different media and formats.
Who should attend?
Team leads, Managers and their immediate sub-ordinates
Max no. of participants